Victor Papanek was a reowned designer and professor. He created a more ecological and ethical centred design process. He is well known for his book "Design for the Real World: Human Ecology and Social Change," which is one of the most read design books today.
When I first read this quote, my immediate thought was 'no, that's not right', as I thought design has several important factors, and you couldn't single out a certain factor as more important than another. However, upon reading the quote again, I actually agree with it; if a design doesn't relate to people, then the design is not going to be very successful at all, people won't relate to it, so they won't understand it, and won't want to support it. There is still that thought at the back of my head, that says 'there is more important factors about design', but the more I think and read this quote, the more this thought is disappearing. I would like to think that another important thing about design is just doing it for yourself and your own benefit, but after working as a professional for a number of years, this view may start to fade.
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