Quote 5 - Brendan Dawes

"Sometimes designers lose sight of a fundamental question: 'Does anybody actually want this?' And when I say anybody, I don't mean geeks, I mean people like my mum, or even your mum." Brendan Dawes

Brendan Dawes is a artist, designer and author and the founder of Beep Industries

I believe that this is very important quote, and the question, 'Does anybody actually want this?' should be regularly asked each and every designer. When you take a look around stores etc, especially at this time of the year, with Christmas around the corner, and you see some of the stuff they are selling, you really do wonder, 'Who would buy that? Honestly?' As much as I like the thought/idea of designing for yourself and for your own benefit, I believe that if you have been commissioned by a client, who are paying you to come up with a original and GOOD idea, then that is what you should do. I hope that I will always remember to ask this question in my work practice in the present and future.